It's going to be real interesting to see how many that say they will not buy a Stowa with new logo eat their words in the future. It's right here in black and white to look back on.
Personally, there's no way in the world I would ever let a font type of all things keep me from purchasing a Stowa.
Lets recap what people appreciate about Stowa that brings them here in the first place:
1) An unwavering attention to detail and amount of QC second to none.
2) A price to quality ratio that can not be matched.
3) Customer service that has ALWAYS gone above and beyond. Just to name a few.
Now I'm going to forget about all of this like it doesn't matter because of a font change... I can't even say that with a straight face. Not in this lifetime. Try going somewhere else in the German watch world and get as much for your money. Good luck since Stowa is no longer on your radar... supposedly.