i have added a few pictures and descriptions for the new Logo.
New STOWA Logo, official new pictures !
I suspect there will indeed be a spike in orders and possibly an increased demand in the future for old logo models in the pre owned market, but on the flip side the quality and VFM should ensure strong future sales.
We also tend to have short memories, but perhaps not so in the WIS world...
Personally I also think the new logo is unbalanced, but ask 3 people and you'll get 4 opinions!
I know this from trying to get marketing material agreed with my co Directors! Luckily now I only input on regulatory disclosure requirements.
And now a long wait for my Stowa!
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Long-time lurker (amazing forum, btw) who's signed up for an account just to post in this thread. Like many here, I've admired Stowa for some time as a company producing beautiful watches at very competitive prices. Personally, I feel that the logo change takes away some of the beauty of this design, and it's such an odd decision that it sadly makes me question the overall design philosophy of the company.
One thing I've been surprised nobody's pointed out so far is how well the old stylised "S" fitted in with the Antea face. I'd always assumed that the font of the Antea numbers and the "S" were directly related -- just look at the curve of the S compared to the tail of the "9" on the dial, for example. It creates an intimate connection between the face font and the logo, and naturally draws the observers' eyes from the dial numbers to the brand name. Together, the logo and the numbers made, in my subjective opinion, the most beautiful watch face I've ever seen. But the connection between the numerical font and the Stowa "S" was an objective fact -- they made sense and went together perfectly. All of this is completely lost with the new logo on the Antea face.
While I realise that Jörg has made his decision, I hope that it might be possible for Stowa to retain one watch model with the old logo as a homage to the history of the company. In my mind, the Antea KS would fit this best; but I do hope that at least one Antea carries the beautiful font connection that I've outlined above.
ps -- I'm also surprised that someone with the initials JS would want to move away from a stylised "S" that, with the vertical downstroke, was in fact the letters J and S combined!
The overwhelming majority on the forum have expressed that they really loved the stylized "S", even apart from the historical significance, and cannot fathom why it would be changed. I'll offer up my personal preference for public vilification.
While I am fairly indifferent to the font of the new name style, I like it because of the combination of the logo, which i really like, with the name in a different font. In other words, I always disliked the stylized "S", which I found to be antiquated, and dreaded wanting a particular watch that came with it.
To those who argue that the stylized "S" is consistent with the Bauhaus style, I wholly concede the argument. While I'm not a fan of the Bauhaus style and would never purchase a watch in that style, I can objectively agree that the stylized "S" matches the Antea line perfectly.
It would be wonderful if Stowa could accommodate everyone's personal preference, but if only one stays, I prefer the old one leave.
Last edited by frogger17; May 31st, 2013 at 18:36.
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