again thanks for all the statements which i fully and completely respect. and it is like many of you said: changings are always difficult and often it is not easy to explain the whole story. here are many(i want to say the most) realy educated people. This is not usual and i am happy to have the chance to hear so many different feelings, emotions and critical statements. of course i read them and think about them. but i also know that i have to hear on my inner voice and in german we say:"Bauchgefühl", this all says me to keep the way.
and i tell you that (like always in the last 23 years of my proffesion), i have to "carry" the risc by my own........and i will do, like i did many times before.
only one example: i think it was the year 2003 or 2004, i was so busy with my schauer brand that stowa ( i bought the brand 1997) was free for purchase because i could not handle two brands. it nearly kills me. i decided to sell it and the price was realy "small", but nobody wants!
"ok" i thought: to keep it small and nearly unknown is not good. so i decided to give more of my time to stowa and to make it as a direct selling brand. through internet, only through internet. this was new. but it was a possible way and i did it. i never thought that it will works worldwide. the idea was only for germany. but the collectors worldwide has been interested....now we active sell to more than 70 countries worldwide. this was something nobody suspected. the complete concept was the key for this succes. design. price quality relation:best value for money. new interpretation of old designs.....and so on.of course the logo has its part of the watchdesign.but never as so important than we think. some or mostly of you remember when i was the first (its true, you can search) who hiden the logo on the dial. For example on the airman watches. it was not easy to make this decision and i have to be strong for all the critic i got. some told me it is impossible to sell watches without logo. airman without logo since 3 years is our best selling modell. what i want to say is that i never know whats happen. and of course i have to take the risc by myself!!, only by myself!!!.
But i also want to say that i always give new things, new situations the chance to "work" on me.
with more informations i can change my mind. maybe today, from my todays view(with my available informations i have), i maybe don't like something.
but maybe with more informations i get every day my feelings can change(sometimes they have to change because the new facts don't allow to follow the actual way) ,
My only wish is that you give the new Logo a chance because believe me: Mr.Esslinger(the man behind steve jobs/apple design in 1982, responsible for the first apple computer and later again responsible for the snow white apple design) and me, we have had realy reasons for the changing of the logo!)
So for me it is clear that the new logo is like it is and will be like this as long as possible and maybe so long that some new facts maybe enlarge our (my)personal horizont that i feel it is time to change again.
(like so many big brands did from time to time).
Stowa is small and unknown, but we are lucky to have people and customers around us who realy, resly interested in the brand.
So interested that they spend a lot of their limited time here to discuss and try to keep their watchbrand alive!
Stowa is alive, the new logo doesn't damage anything.
It is a step forward!!
if i don't believe, who else should?
You will see it.
best regards and please remind you that we always will do our best to built one of the best watches in the market.
This is our reputation and this we will keep!
Designer and CEO of the Stowa brand