Great info, thanks! I did send an email to Stowa, if there is any difference in response I will be sure to pass it along.
Ok so let me get this right..on the dial the new logo will be Stowa with watches made in Germany since 1927 written underneath...surely not?...that could possibly be a deal breaker for me, With a beautiful dial on the M/O this would totally spoil it...arghhh why fix something that aint broke?
So, all that is happening is the swapping out of a stylized S for the Walter Storz exclusive logo and making the S match the rest of the text that has always been there. Nothing dramatic at all. And the logo is done in a low key grey so that beautiful dial design can take precedence.
Last edited by CM HUNTER; December 9th, 2013 at 21:14.
I ordered a Stowa back in march I think it arrived about October. It had the old logo on it so I shouldn't worry about it.
I doubt there has been any significant drop in sales due to the new logo. New customers will probably not notice any significant differance.
I remember a few years back watch forums were full of Stowa watches now it seems to be mostly high end stuff (IWC, Rolex) and cheap diver watches.
Well, this thread was an interesting read. Certainly a passionate lot. While I'm happy that my recently ordered Antea KS will sport the older style logo due to it's historically derived face, I have to say I enjoy the new logo. It speaks to a forward looking attitude for the new Stowa and it's cleaner, more up-to-date design should appeal to younger buyers.
Frankly I feel the new logo appears more "German" (at least the modern Germany), which is a nice way to set Stowa watches apart from their European and Asian competitors and emphasize the country of origin.
My personal preference is for the old logo, especially for the more classic designs. Ultimately, though, I doubt this change will result in any discernible difference in sales. Sales might go up or down, but I suspect that will have more do with the price/performance ratio relative to the competition than anything else.
In my case, I'm just happy I placed my order when I did (Antea 365). I prefer the Soprod A 10 over the ETA 2824, and yet I like the older logo best for this model. I wonder how many Antea's will ship with this configuration? Historically speaking, it has a certain crossover appeal.
Has anyone received a Stowa with the new logo on it yet? I only see a few models on the website with the new logo, and I'm expecting the MO I ordered last week to have the old logo per the website.
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