New STOWA Logo. Official announcement. :-) - Page 19
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  1. #181
    Member CM HUNTER's Avatar
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    Re: New STOWA Logo. Official announcement. :-)

    Quote Originally Posted by flappylove View Post
    I agree, and i'm not suggesting he would go in the direction.
    I was just making the point that a new direction would do more harm to a brands identity than a new logo would.
    The way Stowa designs its models to compliment its history creates just as strong a link to the brands history as the logo does.
    Ah, I see your point. Hopefully, neither move will hurt them.

    It's been reported by Jorge that the models with new logo have not seen a dip in sales, so that's good. And I've seen numerous posts where customers that avoided the small flieger have ordered the larger new generation Testaf, so that's good as well.

    As long as Stowa keeps the originals while adding the new (and they are), and as long as people keep in perspective that it's just a simple logo change and no change in overall watch design or quality, Stowa will be just fine.
    ​WATCHES OF ADMIRATION
    A. LANGE & SOHNE HENTSCHEL HAMBURG DAMASKO
    UTS MUNCHEN Glashuette ORIGINAL LEHMANN
    NOMOS GLASHUETTE MORITZ GROSSMANN BENZINGER
    temPtion
    D. DORNBLUETH & SOHNE JUNGHANS


    WATCHES CURRENTLY OUT OF THE SAFE IN ROTATION
    DRESS:
    Glashuette Original Senator Observer, JLC MUT
    DIVERS:
    UTS 2000m, Seiko SKX009J
    PILOTS/MILITARY:
    Damasko DS30, Laco Paderborn, Archimede A Dial Flieger, Hamilton Field Khaki, Marathon General Purpose Mechanical,
    Citizen Avion Solar Chronograph
    SPORTS/RACING:
    Muhle 29er Big

    24 watches & holding steady.

  2. #182
    Member flappylove's Avatar
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    Re: New STOWA Logo. Official announcement. :-)

    Quote Originally Posted by CM HUNTER View Post
    ...and as long as people keep in perspective that it's just a simple logo change and no change in overall watch design or quality, Stowa will be just fine.
    Agreed. As long as their quality, integrity and fair pricing is maintained they will be fine.
    Beyond that it is just personal taste and no company can make everyone happy in this regard.
    The big watch thing is my personal problem (anything bigger than 38mm is vulgar to my eyes.) I know this is my problem not everyone else's, but it already excludes me from many/most brands so I hope it doesn't exclude me from future Stowa models (and i'm sure the fashion for big watches will pass eventually.)

  3. #183
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    Re: New STOWA Logo. Official announcement. :-)

    So happy my MO is with the old logo. The new one is too generic for my taste. When something is working, don't touch it!!!

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  5. #184
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    Re: New STOWA Logo. Official announcement. :-)

    I can't find any love for the new logo. Thankfully I was able to order my Antea 365 A10 with the old one which I love to bits
    Am I one jewel short of an ebauche?

    Now wearing: Stowa Antea 365 A10
    24 year old veteran - Seiko 7T32-6A60 - with issues
    For rambling: Casio SGW-400H-1Bver - also did some day-to-day duties until my Stowa arrived

  6. #185
    Member fedechan's Avatar
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    Re: New STOWA Logo. Official announcement. :-)

    Quote Originally Posted by svetoslav View Post
    When something is working, don't touch it!!!
    I agree!
    Last edited by fedechan; August 17th, 2014 at 22:00.

  7. #186
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    Re: New STOWA Logo. Official announcement. :-)

    I can't get myself to like the new logo; it's the reason why I bought a used Antea.
    Kronprinz likes this.

  8. #187
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    Re: New STOWA Logo. Official announcement. :-)

    Since I've still got a bad taste in my mouth RE: a watch loss, I haven't caught this thread till now.
    I'm big on ID design and really big on typography so consider this an expert opinion.
    I have a personal predilection for offbeat touches in all my designs and that extends to logos.
    In fact, I'm famous for little accidents that really make words sTand out.
    Thus:
    - The offbeat font change (script) in the old stowa's 'S' was very fitting, particularly when harmonizing with the more vintage face features such as roman numeral markers on the older styled watches.
    - The straight up regular sans font for 'towa' harmonized well with the geometric Bauhaus dials and sans Arabic markers.
    - I really like the new logo picon ( stylized 'W' ) but would not have added it to a full spelling of 's t o w a' as that would constitute overkill something we try to avoid in minimalist design.
    - It's a difficult conundrum to resolve and while I credit your designer for coming up with a lovely picon, it's meaningless next to the text aspect of the logo and if any character epitomizes the Stowa brand, it's the S not the W.
    - I would have simply redone the old logo with different fonts or developed a style guide that dictates that different watch groups get a certain logos.
    Last edited by zephyrnoid; September 4th, 2014 at 23:50.
    Nasir Kasmani, Orsoni and frank_be like this.

  9. #188
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    Re: New STOWA Logo. Official announcement. :-)

    I'm a new member, hi everyone. I also prefer the old logo if I'm honest. The 'S' looked awesome.
    However, in Jörg we trust. I think it's safe to say that he knows what he's doing :)
    blowfish89 likes this.

  10. #189
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    Re: New STOWA Logo. Official announcement. :-)

    Sorry about my reply

    the writer is my freind who are interested in watch.

    he wrote this repl to make fun of ,,,

    just joke.

    sorry if you are upset becasue of my reply
    Last edited by jro2329; May 8th, 2015 at 17:03.

  11. #190
    Member hidden830726's Avatar
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    Re: New STOWA Logo. Official announcement. :-)

    Quote Originally Posted by jro2329 View Post
    jorg.... you are good watch maker but you are not good CEO.

    many people who like stowa watch are unpleasant beacuase of you.

    stowa's future is not positive
    Troll?

    stowa's future is not positive, its very very very positive

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