do not want to be considered as a troll, but i'm partial to the old one and don't like new one at all.
great suggestion here — keep old logo on the heritage models
You can still get the old logo with certain model (not sure if it's still the case), but I'm sure that you can always get some lovely stowa preowned with old logo at sales corner or watchrecon.
Maybe one day, there will be an old logo LE, but for now, let's stand by it.
Just like "The Last Jedi", some don't like it because it deviate from the old formula, or destroying a legacy, but hey, I'm just grateful that I get to see more star wars, spin-off and more melenium falcon.
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my apologies to the community and the mod.
should search it up first
yet new logo it IS painfully generic (default Adobe Myriad type)
so strange to see such lazy work from renowned designer
(i.e. mr. Esslinger)
Last edited by Lenny_Goofoff; January 17th, 2018 at 19:38.
New logo looks like it came out of a first-year graphic design class. Lame.
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There are pros and cons either way. But it seems the antagonists do outnumber the advocats - in this forum at least.
I also prefer the original (don't want to say 'old' ) logo to the new one.
You should know that there is a history with the STOWA logo - it went through many stages in the last 90 years.
In the beginning you got a watch with a clean dial (pocket watch from 1931 or even earlier); only case and lids were marked with STOWA
Then there appeared a STOWA with an elegantly curved S,
before WW II
and after WW II
This watch shows STOWA and the predecessor of the well known logo:
Here is a STOWA plus an underline, shaped like an arrow
STOWA plus the 'modern' logo
STOWA plus underline plus logo
STOWA plus underline plus logo plus specification
....and back to the roots, just STOWA and nothing else - or did I miss something?
Regarding the specifications (sub brands, series of models, sales channels, etc. etc.) there were a lot of different inscriptions, such as
66 (in a circle); PARAT; PARAT S; PALLAS; Regent; Convertible; R (in a circle); 666; Precision; EXTRA; AMOR; PRIMA; MEMO-Time; Meeting Remember; Mini-Alarm; PILL-ALARM; Mini-Electronic; Min-Stop; rhombus (graphic); Sport; Stabil; Sweety; Worldtimer; Totomat;
...and not to forget: Seatime, this trade mark was registered in 1958 already.
Would it be wrong to hope that there will be another, new/original STOWA logo after the current one?
While there's life, there's hope,
Does anybody know the brands La Cloche and/or Editia?
Both were made in Germany.
I like both logos. Imo depending on the particular watch, one or the other works better. E.g. on the B2B Anteas, the new logo is absolutely spot-on. On the marine originals with leaf-blade hands, the old logo seems more appropriate.
Technically, the new logo is more balanced than the old one - old one has a higher left side than the right side, so more 'weight' on the left. On the other hand, the new logo is very wide and 'flat', almost as if to accommodate a sub-line or underscript.
*shurg* either way. Both are nice logos - simple and straight-to-the-point, occupying no more space than necessary on the dial.
P.S. regarding fonts - isn't the "towa" part of both logos using the same font anyway? (sure look similar either way, no?)
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I don't think the fonts are the same at all - yes, they are both sans serif, but if you look at the shapes of the letters, they are clearly different (e.g., on one the O is close to circular, the other, laterally compressed, and the proportions of the A and T are also very different). The thickness of the lines also differs.
If I see can see these differences as an ordinary person, a graphic designer would see far more. We can't say the fonts are the same.
It's been years since the logo change. Let the old Stowa logo rest in peace.
All mechanical, all the time
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