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  1. #221
    dcg
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    Re: New STOWA Logo. Official announcement. :-)

    Quote Originally Posted by frank_be View Post
    No Apple Watch ? You "need" one to see your heart rate go up when your Stowa arrives.
    I wandered in the Apple store the other day and they were pushing them HARD :). Fortunately, my Speedy was returned ahead of schedule!

  2. #222
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    a bit late maybe, but why new logo?

    do not want to be considered as a troll, but i'm partial to the old one and don't like new one at all.
    great suggestion here — keep old logo on the heritage models
    https://www.reddit.com/r/Watches/com...nge_a_perfect/

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  3. #223
    Moderator at Large stuffler,mike's Avatar
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    Re: a bit late maybe, but why new logo?

    Don‘t feel like doing a search ?
    Merged with a randomly chosen thread covering the issue.
    Kind regards
    Mike


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  5. #224
    Member hidden830726's Avatar
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    Re: a bit late maybe, but why new logo?

    Quote Originally Posted by Lenny_Goofoff View Post
    do not want to be considered as a troll, but i'm partial to the old one and don't like new one at all.
    great suggestion here — keep old logo on the heritage models
    https://www.reddit.com/r/Watches/com...nge_a_perfect/

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    To me, the old logo represent history, the new logo however, represent the future. That's why the new logo also looks more modern. We should respect jorg vision to modernise the brand.

    You can still get the old logo with certain model (not sure if it's still the case), but I'm sure that you can always get some lovely stowa preowned with old logo at sales corner or watchrecon.

    Maybe one day, there will be an old logo LE, but for now, let's stand by it.

    Just like "The Last Jedi", some don't like it because it deviate from the old formula, or destroying a legacy, but hey, I'm just grateful that I get to see more star wars, spin-off and more melenium falcon.

    Sent from my SM-G930F using Tapatalk


  6. #225
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    Re: New STOWA Logo. Official announcement. :-)

    my apologies to the community and the mod.
    should search it up first

    yet new logo it IS painfully generic (default Adobe Myriad type)
    so strange to see such lazy work from renowned designer
    (i.e. mr. Esslinger)

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    Last edited by Lenny_Goofoff; January 17th, 2018 at 18:38.

  7. #226
    Member JacobC's Avatar
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    Re: New STOWA Logo. Official announcement. :-)

    New logo looks like it came out of a first-year graphic design class. Lame.


    Sent from my iPad using Tapatalk Pro

  8. #227
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    Re: New STOWA Logo. Official announcement. :-)

    There are pros and cons either way. But it seems the antagonists do outnumber the advocats - in this forum at least.
    I also prefer the original (don't want to say 'old' ) logo to the new one.

    You should know that there is a history with the STOWA logo - it went through many stages in the last 90 years.

    In the beginning you got a watch with a clean dial (pocket watch from 1931 or even earlier); only case and lids were marked with STOWA
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    Then there appeared a STOWA with an elegantly curved S,
    before WW II
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    and after WW II
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    This watch shows STOWA and the predecessor of the well known logo:
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    Here is a STOWA plus an underline, shaped like an arrow
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    STOWA plus the 'modern' logo
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    STOWA plus underline plus logo
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    STOWA plus underline plus logo plus specification
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    ....and back to the roots, just STOWA and nothing else - or did I miss something?
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    Regarding the specifications (sub brands, series of models, sales channels, etc. etc.) there were a lot of different inscriptions, such as
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    66 (in a circle); PARAT; PARAT S; PALLAS; Regent; Convertible; R (in a circle); 666; Precision; EXTRA; AMOR; PRIMA; MEMO-Time; Meeting Remember; Mini-Alarm; PILL-ALARM; Mini-Electronic; Min-Stop; rhombus (graphic); Sport; Stabil; Sweety; Worldtimer; Totomat;
    ...and not to forget: Seatime, this trade mark was registered in 1958 already.


    Would it be wrong to hope that there will be another, new/original STOWA logo after the current one?
    While there's life, there's hope,


    Volker


    PS:
    Does anybody know the brands La Cloche and/or Editia?
    Both were made in Germany.

  9. #228
    Member X2-Elijah's Avatar
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    Re: New STOWA Logo. Official announcement. :-)

    Hmm.

    I like both logos. Imo depending on the particular watch, one or the other works better. E.g. on the B2B Anteas, the new logo is absolutely spot-on. On the marine originals with leaf-blade hands, the old logo seems more appropriate.

    Technically, the new logo is more balanced than the old one - old one has a higher left side than the right side, so more 'weight' on the left. On the other hand, the new logo is very wide and 'flat', almost as if to accommodate a sub-line or underscript.

    *shurg* either way. Both are nice logos - simple and straight-to-the-point, occupying no more space than necessary on the dial.


    P.S. regarding fonts - isn't the "towa" part of both logos using the same font anyway? (sure look similar either way, no?)
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  10. #229
    Member CM HUNTER's Avatar
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    Re: New STOWA Logo. Official announcement. :-)

    Quote Originally Posted by X2-Elijah View Post
    Hmm.

    I like both logos. Imo depending on the particular watch, one or the other works better. E.g. on the B2B Anteas, the new logo is absolutely spot-on. On the marine originals with leaf-blade hands, the old logo seems more appropriate.

    Technically, the new logo is more balanced than the old one - old one has a higher left side than the right side, so more 'weight' on the left. On the other hand, the new logo is very wide and 'flat', almost as if to accommodate a sub-line or underscript.

    *shurg* either way. Both are nice logos - simple and straight-to-the-point, occupying no more space than necessary on the dial.


    P.S. regarding fonts - isn't the "towa" part of both logos using the same font anyway? (sure look similar either way, no?)
    Yep, you nailed it exactly. People getting so passionately upset about the new look when it's literally the same exact font with one letter being changed, and actually a better placement of the logo itself. I dont get it. Seems this is just a case of when purists can get over something as opposed to there really being anything to moan about.
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  11. #230
    Member whineboy's Avatar
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    Re: New STOWA Logo. Official announcement. :-)

    Quote Originally Posted by VFMpro View Post
    Yep, you nailed it exactly. People getting so passionately upset about the new look when it's literally the same exact font with one letter being changed, and actually a better placement of the logo itself. I dont get it. Seems this is just a case of when purists can get over something as opposed to there really being anything to moan about.
    Silly to even argue, the change is well-established and the thread suddenly revived 2.5 years after the last

    I don't think the fonts are the same at all - yes, they are both sans serif, but if you look at the shapes of the letters, they are clearly different (e.g., on one the O is close to circular, the other, laterally compressed, and the proportions of the A and T are also very different). The thickness of the lines also differs.

    If I see can see these differences as an ordinary person, a graphic designer would see far more. We can't say the fonts are the same.

    It's been years since the logo change. Let the old Stowa logo rest in peace.
    Whineboy
    All mechanical, all the time

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