Any logo can work provided it is backed by a legitimate and principled company, which Stowa is. The company builds the brand, not the other way around, so I can see the new logo gradually being assimilated into the public's tastes. I'm really more concerned about the new logo's intrusion on the bauhaus watches, which have a particular aesthetic and design principle. The Antea is diminished by the anachronistic addition of an icon with no pedigree, place, or function. An option for the old logo would be appreciated on these designs, at least.