New STOWA Logo. Official announcement. :-) - Page 3
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  1. #21
    Member Francois Boucher's Avatar
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    Re: Never change a winning Logo?

    The logo, in itself, has not changed:



    But the script has; old on the left, new on the right:

    Last edited by Francois Boucher; May 29th, 2013 at 00:21.
    François – Quebec City, QC

  2. #22
    Member KiwiWomble's Avatar
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    Re: Never change a winning Logo?

    old one is much bettter, a real art deco feel....new one looks like an insurance firm....
    Last edited by KiwiWomble; May 29th, 2013 at 01:43.

  3. #23
    Member Takemusu's Avatar
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    Re: Never change a winning Logo?

    Unless Stowa is repositioning itself in the market, changing their philosophy, or making a substantial change, this move is highly questionable IMHO. If it is being made without substantial marketing fanfare, it is also highly questionable and a HUGE missed opportunity. Businesses only change brands in the dark of night for two reasons. First, because they do not fully understand the power of a brand launch, or Two, to hide something.

    As a designer myself I often see poor adherence to brand standards from the CEO level on down. No one seems to realize or understand the power of brand recognition or history anymore....Often a decision maker just wants something different, not understanding that different is not always better.
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  5. #24
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    Re: Never change a winning Logo?

    Quote Originally Posted by Francois Boucher View Post
    The logo, in itself, has not changed:



    But the script has; old on the left, new on the right:
    Thanks, I didn't even see the new logo on the site.

    I don't think the new one is ugly but I would have kept it original.

  6. #25
    Member LesDavidson's Avatar
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    Re: New STOWA Logo. Official announcement. :-)

    Not a positive step for me for many of the reasons already posted. The Antea just doesn't look 'right' IMHO....

  7. #26
    d88
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    Re: New STOWA Logo. Official announcement. :-)

    Sorry Jorg, I don't like the new logo design at all. The new logo typeface is far too generic and bland for my liking. At least the old logo was unique, looked classy and had a sense history and prestige about it, the new logo has nothing of these qualities.

    I appreciate you may be trying to move Stowa from a reliance on the historical older model and look to something more modern, however the new logo design is a mistake and hopefully will be rectified sooner rather than later.
    Kronprinz likes this.

  8. #27
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    Re: Never change a winning Logo?

    You see the direction with the new watches....he is still preserving the old designs but is bringing newer ones to the market...maybe he felt he needed to update the logo as well, to put his stamp on it. I like the old design personally
    .

  9. #28
    Member Francois Boucher's Avatar
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    Re: Never change a winning Logo?

    Maybe there is some legal reason compelling the change of logo/script?
    41Mets likes this.
    François – Quebec City, QC

  10. #29
    Member MasterBlaster300's Avatar
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    Re: Never change a winning Logo?

    I have to agree that I prefer the simplicity of the old logo. Hope Jorg clarifies the reasons for the change.
    Also, I have an KS Antea on order, will that have the old style? Plus given the new prices and logo, I might order a Marine Original Roman, but will it have the old or new logo. Is there a deadline for new vs old Logo?

    b.
    ps. While I am not happy about the new logo, I do thank Stowa for giving us advanced warning about the price increase!

    edit!! Ok, I see Jorg answered some of my questions here.
    https://forums.watchuseek.com/f36/new...st6375575.html
    Last edited by MasterBlaster300; May 29th, 2013 at 01:52.
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  11. #30
    Member CM HUNTER's Avatar
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    Re: New STOWA Logo. Official announcement. :-)

    I understand changing the logo for the reason of moving ahead in the future with new designs. Up until now, except for the new TESTAF and 24hr and GMT models, ALMOST every single watch Stowa put out was based on historical models in some way (even the chronographs were based off of marine, pilot, and pocket watches). So having a new logo for the new design direction I can understand.... but to throw away the original logo altogether I can't understand.

    Keep the classic logo for the historically based models and use the new logo for the "new direction" models. The older ones don't change at all, just keep doing what you've been doing. The new logo goes on the obviously larger dials. Easy to keep up with and both the future and past are cohesive.
    Last edited by CM HUNTER; May 29th, 2013 at 02:29.

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