Changing the logo on a watch seems more akin to changing the formula to New Coke in my opinion, rather than simply changing typography on a soda can.
By the look of things, there seem to be a majority support for the old logo.
I'm just glad my flieger's on the old logo. So YAY, increased value.
ROLEX Datejust 36mm Blueberry;
ROLEX Pepsi GMT-Master 16700 (Circa 1987);
ZENITH El Primero 36'000 VPH Tri-Color;
SEIKO Prospex Solar Tuna SBDN026 (1981/3000)
AUDEMARS PIGUET Royal Oak 15450
A.LANGE & SOHNE Saxonia Thin 37mm
I am totally against the new logo on older models! I'll take this "logo" may be only at the new models, but with great regret ...
"Unsere Wünsche sind Vorgefühle der Fähigkeiten, die in uns liegen, Vorboten desjenigen, was wir zu leisten imstande sein werden." (C) Goethe
Facebook? Who cares. It a free internet site. Same with Google. Also. Who cares about cheap consumable products. In the arena of cheap consumer products a logo change is more about getting noticed amongst the sea of other logos on the store shelf. I wouldn't think that would apply to Stowa. As chickenlittle points out. Coke tried to foist a new formula on the public. How did that work out?
As per the poster pointing out a subtle change in the angle of the stylized S as a logo change. Nice try.
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