I don't like the new Logo because I don't like the font. The old font has letters that have a constant width. That's the part of the looks I like so much. And of course the curved "S". The new logo font doesn't have that. Maybe it can work very good on the new, more modern watches, but for the more "heritage" watches I think it's a no-go.
In fact the first time I remember seeing the Stowa brand was from the silver KM pocket watch that Helmut Sinn sold in a limited series during the beginning of the nineties.
I immediately fell in love with that dial. All fonts were just perfect. Imagine how happy I was with the Marine watch with the silver dial.
Now with the new logo that charm would be gone for me. I really can't imagine a Marine watch with the new logo. It's completely losing it's heritage feeling. You know for me a dial has to be perfect
So for me the only option in the future would be a Stowa watch that has no logo.
Anyway, It's your decision and I still very much respect that. I do believe that the newer watches won't suffer from the new logo. But if I had a logo option on a Stowa watch, I would always go for the original.
To cast my vote, I would have opted for a more evolutionary change in the logo that does not so wholly ignore the past. Then spent time STANDARDIZING the logo(s) usages across all applications.
Also as to New Coke, there is a theory that New Coke was simply a way to get the Classic Coke formula switched from cane sugar to high fructose corn syrup during the time it was off the shelves. Coke got a brief new bump from New Coke, then when interest tanked, reintroduced "Classic Coke" as the old formula with the high fructose corn syrup change...with the gap, no one could tell the difference...
"It's all in the reflexes..."
And the Belgian railroad logo - which is practically the same as the Bentley logo - has only changed once 10 years after the first (Somewhere around 1850??). Since then it has never changed.
I know I'm in the very small minority (on this forum anyway) but I like the new logo. And I especially think it suits the antea models...I know almost everyone here will disagree with me but here are my thoughts:
The Antea design is clean, industrial and has a lot of sharp edges. The new logo seems to be the same. The stylized S though nice is more organic and fluid and dare I say not very consistent with the Bauhaus design elements of the rest of the dial.
I know there is a lot of talk of heritage and tradition & granted this is a valid point. However, I don't think Jorg has shown any major disrespect to the brand or its haritage...you and I may give a big deal about a stilized S but to the rest of the general population all it is is a slight updating of the font and incorporating the crown logo in the dial as well...hardly a major departure from their traditional logo. In fact it may even be argued that the stylized S only represents a font and that the W is a true logo and hence why the change is not really of a logo but of the font...either way I strongly believe a company should only have one logo and obviously a chosen script for the brand name...that being said this seems more like an updating of the font...
anyway that's just my two pennies and everyone is entitled to their two pennies aren't they? :-P
edit: and after all that I'll probably still order something with the old logo because:
1. I can't wait for an update that may take 4-6 months dragging the whole waiting process to 7-9 months :-D
2. Design aside the models with the old Logo would seem to be more interesting to have in ones collection and possibly more sought after in the future :-D
Last edited by The Naf; May 30th, 2013 at 03:30.
One watch kinda guy
"My watch does a lot more than just tell the time...
it tells a life story..."
What bad timing (no pun)! I just decided to buy a Stowa after many many research and ambivalence between Stowa and 2 other brands. I started saving and I expect to be able to afford one in September 2013, but this news is really discouraging :( If the old logo isn't available anymore when I'm ready to order, I'll have to pass.
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