for a few weeks we now have a new Logo.
This Logo was already used for 2 - 3 watches (Antea 390 with A 10 movement and 24 H Racing Countdown and GMT Worldtimer watch)
and in our communication (Facebook, Onlineshop,...)
Of course we will add this new Logo step by step to all watch models.
But this procedure will need appr. 6 - 12 months.
Watches being already ordered and confirmed will of course be delivered with the old logo.
The time and procedure to change all watches is a hard way, but we have to do it without exception.
Changing the logo is never easy, but there are reasons for it and now we have to do it
The new Logo was suggested by Hartmut Esslinger, founder of frog design
(one of the most famous industrial designers in the last 40 years).
The procedure will be like this:
1 - all ordered watches with the old Logo will be delivered with the old Logo
2 - if we show a watch in the shop with new Logo it is only possible to have it with the new one
3 - if you want to have the new Logo, you have to cancel your order and wait until the new model with the new Logo is available (Maybe this needs a long time - yet we can't say when it will be, also the movement we use and prices can change - it depends on the supplier situation.)
The Onlineshop is always up to date, so please have a look at the models before you order.
You will receive exactly what you have ordered
This is the easiest way to do it.
Right now we can't exactly determine the date all modells will be available with the new Logo.
This depends on the orderquantitie and the suppliers possibilities and the movement situation.
Different reasons cause this situation:
1 - at the moment we have no possibility to know which and how many movements we will get
from ETA and other suppliers in 2014 .
(We already have ideas and wishes but no confirmations from movementsuppliers.)
2 - we don't know exactly how long we have to work with the old Logo dials we have in stock, this depends
of course on how much our customers will order. (For each single watch this will be different!)
3 - we already have long term orders for dials under way and we have to wait which dials could be changed to the new logo.
This also depends on our suppliers.
So, please always have a look in the Onlineshop to be updated.
We will also inform you via newsletter, please sign in at our Onlineshop.
If you have a watch in progress you will get it with the old Logo like you ordered it.
If you want to have the new Logo please cancel your existing order by mail and wait a few months till we launch step by step the new Logo version of your watch.
(Please be advised again that we have no precise informations which movement and which price we have to demand for the new Logo version of your dreamwatch.)
I know that now the discussions are starting: Which is better? old or new?
My feelings are torn between as well.
Of course the new one is the future, but i also respect the old one.
The design of the STOWA watches are clear and unique and the quality is really good.
If you decide to keep the old Logo order existing or to change it into the new one this is up to you:
It is a small change on the dial, a lot of people only see it at second glance.
I love my "old" Logo watches.
And I will love my new ones as well because I try to keep STOWA's design-language which always should be clear and easy.
One critical point maybe is the increasing price for future new models.
For some of them we have to use the new Soprod A10 movement which is much more expensive than the ETA 2824-2 movement.
But we have to change more models to the A10 movements as ETA is not supplying the quantitie of 2824-2 we need.
So if I should decide I would keep my existing order with the old Logo dial and wait what's coming up in the future.
(Of course this is the best guarantee to get exactly the watch you have chosen for exactly the price you have planned.)
And this, and we always want to tell the truth, is the best and easiest way to keep the confusion as small as possible for us as a producer as well
But you as clients are always the base and mostly important for our business model and if you want to have the new Logo on your existing order you can cancel easily by mail and we confirm ASAP.**
** Maybe it can be possible in the future to change the old Logo dial during a service into the new Logo dial, this is always worth a question or discussion. We will make offers for this.(at least when we know exactly which dials fit the actual model) But please be advised that this only makes sense during a normal service or repair in which the watch has to be disassembled completely. Making it outside a normal service is too expensive.