Stowa Marine Auto: Old Logo vs New Logo
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  1. #1
    bay
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    Stowa Marine Auto: Old Logo vs New Logo

    I got my hands on two Marine Automatics recently (not on purpose, just a happy accident that I ended up with two), one with the new logo and one with the old logo. Previously I had been squarely in the old logo camp for all non-sport Stowa watches, so I thought I would end up selling or trading the new logo away, but now I am totally torn. See below:



    The old logo is so classic, so much history, and just beautiful. But it's part of the dial -- it's no afterthought. It's really part of the design of the dial. And in that sense it makes the beautiful and pure MA no date dial a little bit less pure.

    The new logo has none of the history and none of the beauty of the old logo, although I would say it is attractive. But what I have discovered that I like about it, and was not expecting to like, is the fact that the new logo is sort of gray. In that sense, it is more subtle, and is not as obtrusive on the dial. I would say it isn't as integrated with the design of the dial, but it just seems to serve its branding purpose and do nothing else. In addition, the new logo is either painted more thinly or perhaps just with a different material, because the old logo raises slightly from the surface of the dial like the numerals, while the new logo is totally flush with the dial.

    What do you guys think? Which one should I keep? Pay no attention to the straps.


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    Last edited by bay; January 13th, 2016 at 16:33.
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  2. #2
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    re: Stowa Marine Auto: Old Logo vs New Logo

    I personally prefer the old logo. I think it has more character than the new logo. In my honest opinion the new logo could say any name, it's almost sterile, no personality at all.
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    re: Stowa Marine Auto: Old Logo vs New Logo

    I preferred the classic logo, but have grown to appreciate the updated one. After all, it's a different era/generation of the brand with Jörg, so it's nice to see him make a reflection of that. The history of STOWA interests me, but the man behind STOWA (and his vision for the future of the brand) interests me more.
    Last edited by elbilo; January 13th, 2016 at 02:30.
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    re: Stowa Marine Auto: Old Logo vs New Logo

    I strongly prefer the old logo. Do you think you would like the new logo any better absent the color/material changes?

  6. #5
    bay
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    re: Stowa Marine Auto: Old Logo vs New Logo

    Quote Originally Posted by D.Straus View Post
    I strongly prefer the old logo. Do you think you would like the new logo any better absent the color/material changes?
    No, I think color and material changes (and size) that lead to its subtlety are its only benefit for the classic watches. But I actually really like it for the more contemporary styles.


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    re: Stowa Marine Auto: Old Logo vs New Logo

    Old. The new one looks totally out of place design wise. It ooks great on their sports watches and on the website. I like the logo itself, but never understood the change.

    They could just place the logo itself, without the Stowa part and it would look great on the older stuff again. But I didn't design Apple products, so what do I know. :)
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    Moderator Emeritus Bradjhomes's Avatar
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    re: Stowa Marine Auto: Old Logo vs New Logo

    Old all the way
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    re: Stowa Marine Auto: Old Logo vs New Logo

    Quote Originally Posted by elbilo View Post
    I preferred the classic logo, but have grown to appreciate the updated one. After all, it's a different era/generation of the brand with Jörg, so it's nice to see him make a reflection of that. The history of STOWA interests me, but the man behind STOWA (and his vision for the future of the brand) interests me more.


    Everything allright.
    But Joerg Schauer is the "man behind STOWA" for 20 years now, using the "old logo" for most of them.
    I don't deny the new logo - however I love the old love,



    Volker

  10. #9
    bay
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    re: Stowa Marine Auto: Old Logo vs New Logo

    Quote Originally Posted by brainless View Post
    Everything allright.
    But Joerg Schauer is the "man behind STOWA" for 20 years now, using the "old logo" for most of them.
    I don't deny the new logo - however I love the old love,



    Volker
    I actually agree with that -- Jorg has been brilliant. He has built the classic Stowa name into something truly special in a modern age, and there are very few people in the world who could have done that. No disrespect to him whatsoever. But despite that, there is something really special about that old logo!!


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    Last edited by bay; January 22nd, 2016 at 09:34.

  11. #10
    Member mreyman73's Avatar
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    Quote Originally Posted by bay View Post
    [The old logo is] really part of the design of the dial. And in that sense it makes the beautiful and pure MA no date dial a little bit less pure.
    Would you please clarify what you mean by this?

    Personally, with the classic designs of the fliegers, marines, and Bauhaus watches, I think the old logo complements their stylings much better.

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