I got my hands on two Marine Automatics recently (not on purpose, just a happy accident that I ended up with two), one with the new logo and one with the old logo. Previously I had been squarely in the old logo camp for all non-sport Stowa watches, so I thought I would end up selling or trading the new logo away, but now I am totally torn. See below:
The old logo is so classic, so much history, and just beautiful. But it's part of the dial -- it's no afterthought. It's really part of the design of the dial. And in that sense it makes the beautiful and pure MA no date dial a little bit less pure.
The new logo has none of the history and none of the beauty of the old logo, although I would say it is attractive. But what I have discovered that I like about it, and was not expecting to like, is the fact that the new logo is sort of gray. In that sense, it is more subtle, and is not as obtrusive on the dial. I would say it isn't as integrated with the design of the dial, but it just seems to serve its branding purpose and do nothing else. In addition, the new logo is either painted more thinly or perhaps just with a different material, because the old logo raises slightly from the surface of the dial like the numerals, while the new logo is totally flush with the dial.
What do you guys think? Which one should I keep? Pay no attention to the straps.
Sent from my iPhone using Tapatalk