Jörg - you are awesome! Thank you for giving customers an equal opportunity to own limited edition watches at fair prices. I think it's amazing to see your responses here on watchuseek! Keep on making great watches, pushing technical limits like the TESTAF T01 and DIN Professional, and paying respect to the beauty and history of STOWA. Bravo!Hello everybody,
thanks for compliments and thanks for the critic for the quantitie of limited editions this year.
The story is easy and i try to explain:
In the last years we did several limited Editions - one or twice a year.
Our worldwide customers grow step by step and we have collectors who never could get a limited edition for several years now (and several reasons of course) One reason is that our customers live in 24 timezones.
The result is: it doesn´t matter when we start a newsletter, some of this customers are in bed, some are awake, some are in business without having time, some ar on the way somewhere and so on.... Still if we change the start time of the newsletter (like we do in our christmas special sale) - in the last years the customers who are not satiesfied (because they never couldn´t get a interested limited STOWA watch) was growing and growing. With a few more limited Editions for our 90th anniversary we are trying to give everybody the chance to get a special watch for a fair price (i don´t like the idea to make a watch only more expensive in the reason of a limitation. If we charge a higher price we want to give the people also a higher value! ,)) The year 2017 is a special year and we want to make as much as possible collectors happy. AND: if you think for a limitation you always fighting with so many facts and points - it is realy difficult to make always the the right decision for the bright range of customers you have: One more example: Our Flieger Cklassic collection is now starting from 36 mm up to 43 mm - with our bestseller watches in 40 mm. What STOWA wants to do is easy: To bring the right size and right dial/function for everybody´s taste and everybodys comfortable casesize. We have many customers who wants to have 36 mm fliegerwatch and we have a lot of customers who didn´t bought the Marine Original Blue Limited because they like a bit more a automatic and a smaller casesize. What we believe - and the succes of the limited Edition maybe shows this: There is a very high demand outside for our fair priced and still very special watches. But i also agree that we will not keep this speed in the future ,). AND please don´t forget: the complete amount of watches is still only around 20-25% of our this years planed production. I think this is still something special. And i am sure we will have some of the modells available for a longer time this year ;)- not every watch is sold in the speed we have had this weekend. Another reason for a 250 limited Marine Automatic watch: The jewell and watchindustrie in Pforzheim celebrates this year its 250 anniversary and i do a respectfull view back to Pforzheimer watchindustrie in which STOWA was always a big part. I own also the movement brand DUROWE since 2002 and i have collected a lot of old movements. This circumstance brings the idea to me to launch this 250 watches. I have only one fear: This watch is still not presented in one article or in one magazine. Not regional and not worldwide. I think it will be the same as with many other limited Editions before: Maybe it is to late to get one in a few weeks or a few months. Maybe again some angry watchcollectors ;) Honestly speaking: It is extremly difficult to do always the right thing - the risc to launch a well balanced calculated, but still interesting watch with a lot of value costs sometimes the sleep in the night! Maybe i did some right decisions, maybe some of them makes a discussion here - thats life and thats what makes the forum so interested! But what i am sure: This watches will be worth the price we charge and all of the customer who buys one of those modells will have always something with a great rate of value for money.
Attached a new picture of a FLieger 36 with the old radium color (old radium is dine in photoshop!)