Why did Stowa stop calling the flieger the Airman?
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Thread: Why did Stowa stop calling the flieger the Airman?

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  1. #1
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    Why did Stowa stop calling the flieger the Airman?

    I noticed that before 2010 or so, the flieger was referred to as the "Airman," but not any more. Anything besides simple naming/branding conventions that caused the change? In other words, did anything else about the watch change during that time?

  2. #2
    Moderator at Large stuffler,mike's Avatar
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    Re: Why did Stowa stop calling the flieger the Airman?

    Well, the pic of the back of a 2008 Stowa pilot's watch proves that the "Flieger" always has been the "Flieger."

    However, for all the anglophone customers it became an "airman" for an interim time. I just flicked through my 2006 Flieger review (Stowa Flieger ETA 2801 - A review).
    I used Both, Flieger and Airman, Flieger for the title, Airman in the review.

    2008 pic
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    So it wasn't a decision of Stowa to start/stop with "Airman", it was more of a customer's decision and Flieger became common parlance. A language thing. Kind of retrocharme maybe. Hey what are you wearing ? This ? It's a Flieger. Maybe kind of distinction to Airmans being already available (Glycine, Revue Thommen). Anyway, the right terminus in German would be Fliegeruhr, not Flieger.
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  3. #3
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    Re: Why did Stowa stop calling the flieger the Airman?

    Makes sense, thanks as always Mike. I noticed that the title of the watch on the old warranty cards was Airman, which is what prompted the question. For example:
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