after looking at some rankings floating around the web, I thought we need to update the rankings a bit. These rankings are my subjective opinions. EDIT *They are based on bread and butter models as well as public perception. EDIT * I got more replies than I expected lol. Here, let me add some more. Oh and btw, I took out independent brands. Lets stick to the big houses. BTW, if your argument is compelling, I will change the rankings lol.
Patek, AP, Lange (the new holy trinity)
Breguet, VC (OMG, VC is 1.5!!! Yes, VC has not done anything remotely interesting in the last few decades. Deserves a downgrade. Wants to play in T2 as evident from their gorgeous but questionable fifty six line)
Blancpain, Glashutte Original, Jaegar LeCoultre, Rolex, Hublot, Piaget, Ulysse Nardin, Jaquet Droz, Harry Winston (gasp!!! Rolex??? rubbing shoulders with the big boys? Oh, yes. Rolex has proven itself over time that great marketing can overcome anything. To my dismay, Hublot is inexorably in there due to their MSRP.)
Omega, Zenith, Panerai, IWC, Grand Seiko, Franck Muller, Bvlgari (what!!! IWC is grouped with these losers??? Yes, IWC is no longer interesting. It doesn't hold value well either. On the contrary, Omega deserved this upgrade from Tier 3.5. *IWC did make a new in house movement for their portugieser so they may get a rank bump back to tier 2 next year, bvlgari got a bump from 3.5 as well due to their new Octo Finnisimo)
Breitling, Tudor, Chronoswiss (Tudor got a nice bump from tier 4. thanks to Rolex's popularity, it's now friends with Breitling. Chronoswiss really tumbled down over the years. Their new regulator models are really nice but I am still skeptical about the brand's future.)
Tag, B&M, B&R, ML (Tag...a watch that people buy when they realize that Omegas, Tudors and Breitlings are much more expensive than anticipated)
Hamilton, Movado and etc...(don't really care about them much...)
Care to disagree?