if one is planning on a once-in-a-lifetime high-end purchase, does one typically start by finding the right *model* or starting with the *manufacturer*?
e.g. when i think about a retirement watch (down the road), i start by identifying specific models i like. an ALS here, a JLC there. but then i start thinking, "maybe it should be a Patek". and then, "but i'd really like a Lange...".
does anyone out there start w/ the manufacturer and go from there, for the Big One?
(am i fooling myself in thinking that there were really be only one "Big One"? i once told myself i'd stop at one Rolex; now those don't seem so $$$$)