I hesitated to post a whole topic about this, but I keep chuckling a little every time I reminded of it. This is so...derp, even for Fossil. I got an email from them announcing with fanfare this incredible new watch.
Designed by...some guy I never heard of. His name is on the caseback, but "Curator Series" is prominent on the front of this "umbrella dial."
My favorite part is...if you look closely at the bottom, this watch is "Fossil Made." lmao.
They want $155 for this big dog, meanwhile, they want $115 for this slim, more elegant (IMO) watch (that they also just introduced):