With the buzz of Basel World in action there is no shortage of covetable watches coming our way, but the latest addition from the Italian fashion empire Emporio Armani truly tugs at our heart-strings.
Inspired by the thirties and forties, touted as the age of ultimate elegance much admired by Giorgio Armani, their very first Swiss-made timepiece represents a fusion of modernity and sophistication typical of Armani, offering an effortless way to transform a look from elementary to collector-worthy.
First launched in 1997, Emporio Armani watches quickly grew into a widely recognizable fashion-branded collection backed by its iconic designer Giorgio Armani, but despite their strong style statements, their technical side remains crave-worthy.This year, Giorgio Armani is launching Swiss made watches for the first time everwhich puts high precision movements into a sophisticated watch silhouette inspired by old school elegance.
Fabric fluidly draping and flowing with the body's movement is the core inspiration behind the collections, and the design is a true homage to the style of the Thirties and Forties with signature elements like fine leather straps and elegant bracelets, cabochon crowns, and a luxurious color palette.
There is also an elevated sense of refinement via a discreet adjustment of details - for example, moving the eagle logo from the dial to the clasp - to signify the shift from fashion to horology.
will they be good?