I am a watch lover since I was a kid. I had/have so many watches Iíve lost count. And Iím also pretty unbiased, more than most of my watch enthusiast friends. I have everything from quartz, mechanical, vintage, super affordable to expensive watches, swiss, german, japanese, chinese, and I wear and love them all, and keep buying all kind of them.
However, I generally avoided fashion brand watches, because they always seemed a poor value proposition. I only own/ed two fashion watches. I have nothing agains the brands not being watchmakers, to be honest I donít care one bit whatís writtet on the dial, but seeing and handling them in shops, or through friends and family who has them, they almost always made me say ,,thatís a poor buy, for the same money you could get a much better watch,,
The first one I owned confirmed my beliefs about them. It was a Hilfinger watch, which I saw in a shop window and it look great. Out of impulse I bought it, but it was a dissapointment. A $220 watch that appeared great, but in reality it was poorly built. After closer inspection and ownership, the leather strap was the lowest grade quality Iíve seen (although it looked good from far away), the dial was made out of paper (really), subdials would not work most of the time, the glass was scratchable so easy like I havenít seen before, and eventually the Epson movement in it just died by itself after a few years of mostly sitting in a box, alwayshaving a good quality battery in it. That was a $20 watch in my opinion, selling from 10 times as much. Silly me, I liked the design and I was deunk, what can I say :)
And the story about a fashion brand watch that was nothing like any other Iíve seen until that point, in my next post. Stay tuned.