BASELWORLD 2009 (March 26 to April 2): Federal Councillor Pascal Couchepin to open the World Watch and Jewellery Show

BASELWORLD, the World Watch and Jewellery Show, will be opened this year by Federal Councillor Pascal Couchepin, and will run from March 26 to April 2. Exhibitors are set to display their innovative products to the most important buyers from all over the world over the eight-day event. In the current difficult economic climate, an international trade show such as

BASELWORLD acts as a driving force for the entire sector.
BASELWORLD - the world's largest and most important trade show for the watch and jewellery industry - will be opening its doors on Thursday, March 26, 2009 in Basel, Switzerland. Thanks to huge media interest, the eyes of the whole world will be on Basel during the eight days of the Show. Once again, the world's renowned and leading watch and jewellery brands will be present in 2009 to display their unique products and collections.

World's leading showcase
Set over an area of 160,000 m2, the World Watch and Jewellery Show is the biggest trade show held in Switzerland. The innovations and trends presented confirm BASELWORLD's status as the world's leading showcase within the watch and jewellery sector. No other show offers the diversity and synergies that enable BASELWORLD to provide an incomparable overview of what is happening in the luxury goods sector.

Driving force for the luxury goods industry
Suppliers of unique one-off watch and jewellery products rubbing shoulders with representatives from leading luxury goods companies, and the multicultural mix in the national pavilions - where exhibitors from all over the world present their non-branded products – are what make BASELWORLD such a special event. The world's key diamond and precious stone dealers will also be out in force once again at this year’s BASELWORLD. It all goes to prove just how important the world show is as a stimulus to the luxury goods industry.

Great economic significance of BASELWORLD
The presence of Interior Minister Pascal Couchepin serves to underline the great importance of the World Watch and Jewellery Show to the Swiss watch industry which, despite imminent economic difficultties, saw its exports increase to 17 billion Swiss francs in 2008 – thus making it the country's third most important sector of industry. 95% of Swiss watch manufacturers are represented at BASELWORLD. The importance of BASELWORLD is also immense for the local and regionnal economy - with trades and businesses (the hotel and restaurant sector, stand construction companies, catering, travel, logistics etc.) benefiting each year to an extraordinary extent from this highlight in the trade show calendar.