Digital Technology for the Wrist – Enhanced Product Design – Conceptual Watch Still Provocative

NEW YORK, NY – March 2009 – Equitime, the company that designed Quadtec, the digital concept watch that displays time in reverse sequence, is launching Quadtec SCR, a second-generation timepiece with refined features and new styling.



Staying true to the concept behind the original Quadtec, SCR questions the philosophical meaning of time. The watch indicates the passage of time by showing how many minutes remain before the coming hour vs. a conventional progression of elapsed time. With this measure, the perception of time – and potentially one’s use of it – is turned upside down. Rather than organizing schedules around how many things there are to do in a day, this watch changes the mindset to what can be done in the time remaining. For some people, counting down may be more realistic and efficient for organizing a busy way of life.

For those who are not operating on tight deadlines or a “to do” list, simply wearing the watch and considering time in reverse can be provocative. By viewing a day as a 24-hour count-down, would the value of time change? Would a person act differently? These questions, in addition to those concerning task-oriented functionality, challenge one’s thinking, discernment and awareness.

Quadtec SCR is even more ambitious with its technological progression. The Swiss-made watch has refined setting controls and greater ease of use. New features include a single pull-out crown (the original has pushers) a setting for 24-hour time, and a setting for a second time zone. There are five time display modes. The backlight and alarm remain. Innovation is also evident in the design. The watch face is rectangular and using sophisticated bitmap technology, the digital numerals are ergonomic to give a more readable appearance, closer to print. Viewed from the side, the case is slightly angled in an asymmetrical shape, adding to its ultra-modern look.

Quadtec SCR will debut at the Basel Watch Fair on March 26, 2009 (Hall 5.1, Stand A33). In the meantime, more information on the original Quadtec and Equitime can be seen at www.quadtec.us.

Fredi Brodmann, Equitime Inc.