Counterfeits have been around for a long time, but in this age of rapid global production, increasingly convincing fakes, convenient online sales, and a booming market in high-end watches, the problem has never been bigger. It’s no longer as simple as a TAG from Bali with a tell-tale tick – the game has changed. Forgers will try their hand at everything – from niche brands like SevenFriday – who’ve added an NFC chip in their latest model to combat the problem – to rare vintage watches, made harder to discern because they frequently.use mostly genuine parts. The Swiss Customs Service estimates that about 30 to 40 million bogus watches hit the market each year. All this means that the consumer has to be more savvy than ever, especially when buying anything online or pre-loved.Left, FAKE, right, the real deal.…

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