Hugh has told the story of his customised Jaeger-LeCoultre Reverso on Time+Tide before. The tale had such an enthusiastic response from fellow Reverso wearers keen to have their own crests engraved on their watches that we invited Hugh back to tell it again on camera. The appeal of the Reverso is manifold. There is the masculine, confident shape of the case, that made it a perfect fit for men like Don Draper in Mad Men. There is the fact that it's a go-to dress watch weapon for connoisseurs like Jay-Z. And, practically speaking, there is the opportunity to flip it and wear the caseback on the front side, not to mention the chance to decorate that blank canvas with your own touch. Why would you do this? The original idea was that you'd protect the face from hurtling polo balls. But Hugh has his own reasons for why he opts to go family crest side up on the weekends. We won't steal his thunder, you'll have to watch to find out more. As for why he chose the Reverso in the first place, Hugh admits that for a guy in media, it stands out amongst all the Rolex and Omega…

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