This time a couple of weeks ago, the challenge was set, and it was formidable. A fast approaching watch fair – Watches & Wonders – with no watches in sight. None to have. None to hold. None to video. What choice but to fold? We didn't do that, though. We're Aussies, we don't give up that easy. And also, as newly minted media partners of the Fondation de la Haute Horlogerie (FHH). – a responsibility that we are honoured to uphold – we had a duty to deliver. Like we talked about in last week's Wind Down, we considered that many of you, our dear readers and viewers, are currently on the couch, rapidly bingeing through ALL the series like Joe Exotic binges on hair dye. We considered that while we couldn't hold them in the metal, we could talk to the good images we had of them, and we could bring in some friends, and off-site team members to talk to the detail and the highlights. And then, late in the piece, the boss of IWC joined in, too. We could also make it look more fun than usual. Like a Late Show..Voila. We had a virtual watch fair…

The post FRIDAY WIND DOWN: An open letter describing how you schooled us on the place of watches in a pandemic. How can they still matter? appeared first on Time and Tide Watches.

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