One fact that seems to have been roundly overlooked in recent years is the slow, steady, but really quite emphatic, elevation in Hublot's yearly releases. In terms of technical complexity, case design and overall finishing. The Hublot of 2020 is not the brand that Jean-Claude Biver re-introduced to the world 15 years ago with the Big Bang. The Big Bang took the original spirit of Hublot's previous designs – the rubber strap, exposed bezel screws and "ears" on the case sides – and blew them up in a 44.5mm case, capitalising on the trend of large watches at the time. It was a a huge success, winning design prizes and tripling the number of orders that year. But looking back, it was an entirely different proposition to the diverse, creative and high-polished collections gleaming in the windows of boutiques and retailers today. Like the Mountain, who this week deadlifted 511kgs, the brand was record-breaking and impressive, but it lacked refinement. And Hublot no longer lacks that. Hublot has, in fact, become an amalgam of that same brute power, but with Brad Pitt in black tie finesse that can see the brand hold its own when it comes to finishing and…

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