If you're reading Time+Tide, then you probably already own a watch. In fact, I suspect, you're likely to have a fair old few. There's that slimline dress watch that nestles so comfortably beneath your shirt cuff. The rugged diver that you love in spite of the fact that you barely know how to snorkel. Perhaps you've got a weekend watch, too, something fun and colourful to signal to your sub-conscious that you're finally off-duty. For many men (and, yes, it is usually men), that's just the start of it. I know several guys who flatly refuse to reveal how many watches they own, whether out of bashfulness at the excessive number or because they've simply lost count. But whether you're the proud owner of one or 100 watches, there's a strong possibility that you still want another. So you ogle the big brands' new releases, spend hours combing Chrono24 for that elusive birth-year piece and mull over buying another pilot's watch even though the closest you've got to an actual cockpit was that one time you wangled a business-class upgrade. All of this is glorious madness, of course. .But the good news is that it's not entirely your fault. According…

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