Bremont Airco Mach 1 and Bremont Relationsihps with Retailers
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Thread: Bremont Airco Mach 1 and Bremont Relationsihps with Retailers

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  1. #1
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    Bremont Airco Mach 1 and Bremont Relationsihps with Retailers

    Been looking for a sporty watch I can wear on a strap. Something nice and cool, but that I don't need to worry about. I like the S300 models, as well as the new MOD Broadsword, but while neither is too big on me -- they just don't sit great. The Airco Mach 1 feels better. So, fit is good, but I'm not sure whether it has too much of a vintage look to it, as compared with one of the various IWC Mark XVIII models, or going in a totally different direction and price-point, say the Oris Chronoris. I need to answer that question, but happy to receive input and suggestions from others. One other point, I think that Bremont does a lot of things well, but the dials seem pretty flat and one-dimensional. Like they are printed. To me, that is the weak spot on these models at this price point. Question is whether that is enough for me to pass on the watch.

    Separately, in looking and pricing it, I called a well known retailer which is used by many WIS and has a great reputation. The retailer advised that, while it had done a ton of business with Bremont, they no longer carry them because it was not mutually beneficial. This is not the first time I have heard this complaint from a retailer about Bremont. That is disappointing and confusing. What is Bremont's end-game here. They are not big enough to use the IWC/Omega model and start moving to company boutiques only. I just don't get it and it does not reflect well on the company that it seems that they can't manage sensible business relationships with retailers. Interested in thoughts.

  2. #2
    Member Vig2000's Avatar
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    Re: Bremont Airco Mach 1 and Bremont Relationsihps with Retailers

    Quote Originally Posted by dberg View Post
    Separately, in looking and pricing it, I called a well known retailer which is used by many WIS and has a great reputation. The retailer advised that, while it had done a ton of business with Bremont, they no longer carry them because it was not mutually beneficial. This is not the first time I have heard this complaint from a retailer about Bremont. That is disappointing and confusing. What is Bremont's end-game here. They are not big enough to use the IWC/Omega model and start moving to company boutiques only. I just don't get it and it does not reflect well on the company that it seems that they can't manage sensible business relationships with retailers. Interested in thoughts.
    I'm not one to typically defend Bremont, but unless the retailer both told you exactly why they parted ways with Bremont and said retailer was being truthful to you, then it seems like you're just speculating here. Correct, it's the not first time you've heard of a Bremont/AD split and it won't be the last. The fact is that it's not uncommon at all for a brand, Bremont included, and an AD to part ways for reasons that we commoners are not privy to. So blaming Bremont entirely, questioning their motivates, and saying that they can't manage sensible business relationships is misguided at the least, especially because you don't know the story behind their split. And I say all of this as someone who is generally critical of Bremont.

  3. #3
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    Re: Bremont Airco Mach 1 and Bremont Relationsihps with Retailers

    You are correct that I don't have all of the facts. No doubt about that. But, the fact that the retailer is able to manage relationships with scores of other top brand manufacturers -- I mean from Tudor to Omega to ALS -- suggests to me that Bremont is likely the one who is/was being unreasonable. Again, a little speculation. But, the question I am raising is what is their end-game? Where do they want to be in the market and at what price range. This ties in with my other comments. Great design and tech on the case and finish, but the dial and movement need work. Interested in comments from others.

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  5. #4
    Member zuckermania's Avatar
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    Re: Bremont Airco Mach 1 and Bremont Relationsihps with Retailers

    Sure, I'll play. This question is basically a call for open speculation. This is a watch forum, not testifying before Congress, so why not have a little fun?

    A few years ago I bought a Bremont U2/T. You can guess which AD I bought it from :) I received the watch and it was running +11 seconds per day... well outside of COSC parameters. The dealer was fantastic and exchanged it. The second one I received was missing lume on half of the number 10. It was like the guy painting it just gave up when the lunch bell rang. The dealer again replaced this one with a third U2/T. This watch was running +8 SPD. Close to COSC, but no cigar. Normally I would have gritted my teeth and said the hell with it, but I was so floored by receiving three watches in a row that were outside of the manufacturers tolerances that I asked for a fourth. Well... it turns out they ran out of U2/T's.

    Mind you they only made 100 of these things. I went through 3% of their entire production run and clearly none of them were "tested beyond endurance". My AD arranged for Mike Pearson to call me. A call from Bremont's Director of North America... cool! Very charming British accent and all, he opened by saying "Eight seconds a day is pretty bang on good". Okay? I agreed that it's amazing a mechanical device can keep time that well, but Bremont was selling chronometers, and chronometers should average -4/+6. He agreed and we worked out he would send a pre-paid label and get my watch regulated, head of the line. He also wanted my address to send a little sorry gift. There's a little more to the story, but I've rambled on long enough. The watch was regulated and back in my hands within three weeks. All in all I thought the customer service was excellent...

    ...but think about this from the AD's perspective. They spent their money to overnight three of these watches across the country, and there was still an issue. They were very good about trying to take care of me, but in the future how am I to trust they are QCing the watches they receive? Or more appropriately that Bremont bothers to QA the watches they send to this dealer? I know this is a good dealer, but I sure as hell won't buy a new Bremont from them ever again.

    In my watch flipping career I've owned an ALT1-WT (which I got from a forum member, it was perfect), S500 (hands and dial had mismatched lume), the three U2/T's (see above), a U2/Blue (crown was missing the first detent so setting the date was near impossible), S301 (perfect), and ALT1/ZT (+8 SPD, scratches on the caseback). I think on average their quality control is not where it needs to be, especially for the prices they want to command. My guess is that whatever dealer you are talking about has dealt with too many people like me, who were not willing to accept a song and dance about the watch being 'good enough'.

    Would I buy another Bremont? Sure. They are, after all, just ETA movements (which anyone can work on) in a very cool case (which has replaceable components). Would I buy one from an AD again? Hell no.
    rrchmnn likes this.

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