|The Henley-On-Thames British watch manufacturer chooses not to exhibit at the Basel Watch Fair and will create its own watch event in the UK27th February - 3rd March 2017
After exhibiting at the Basel Watch Fair for many years, Bremont is excited to be launching its 2017 watch collection on home turf, in the UK. Bremont will take over a townhouse in the heart of London over the course of a week, where it aims to bring the brand to life. This will be the first time the 2017 releases will be showcased, the brand will be exclusively exhibiting some of its military collections and looks forward to being joined by a number of its esteemed ambassadors and brand partners.
2017 will mark the 10th anniversary from Bremont launching its first collection of watches and 15 years since the company was founded. Since inception in 2002, Bremont has made huge strides towards bringing watch making back to Britain and reinvigorating this once booming industry, so it only seems fitting to mark the occasion on British soil.
Giles English: “As a British watch company we are very keen for retailers and media alike to see us in our own environment and to join us in the UK to really experience what British watch making is all about."
Nick English: “Basel is such a major global watch fair so we have to be confident that we can provide enough of an attraction here in the UK and I feel we can. The fact that our historical Basel exhibition space 'The Palace' will be closed for 2017 is also a factor in our decision making."
The UK has not only had a very positive year in luxury watch sales, outperforming many other global watch markets which have seen negative declines, but it also accounts for over 50% of Bremont’s business. Bremont has grown its strength as a domestic watch brand as well as growing its domestic UK sales by over 20% in 2016, the firm is as positive as ever about the future of the market. Brexit has of course put the prices of many of the Swiss watch brands up in the UK; as a local producer Bremont is benefiting from the weakness in the pound.