I saw an interview not long ago with Ben Shepherd who is a TV presenter over here in the UK. I had noticed that he was wearing Bremont watches.
Anyway, in the interview he was talking about the watch he was wearing which by all accounts is rare and is only ever offered to people who have ejected from an aeroplane. Apparently a friend of his for some reason had to eject from a military aircraft. He didn't want the watch so offered it to Ben. The two guys who own the company saw him wearing the watch on television but were perfectly okay with how he obtained it.
I wonder if they would have been as accommodating if it was somebody who wasn't so well-known?