Hi everyone, for those who don't know me, I spent 20 years of my business life searching for lost gems of watch history, and revive and resurrect watch culture. The 20 years before, I was an early day IT guy
Today this popped up on my facebook account, an "expert" who is Teaching and consulting in the innovation field since 1990, but doesn't know or understand why we all love, buy and sometimes collect wrist watches: https://www.forbes.com/sites/enrique.../#37f93c8b60ce.
Yes, maybe in terms of units Apple sold more than the entire watch industry, yet in terms of monetary, sentimental and emotional value, an apple watch will never ever come close, and will never win our hearts as every single timepiece discussed on Watchuseek does, whether mechanical or quartz, whether Swiss, German, Japanese, Chinese or Russian, every single piece has a story to tell, an apple watch doesn't. And all the great stuff the apple watch can do, can be done a lot better, faster, better and easier by an iphone. But after 100 years, there is no substitute for the mechanical watch and what it stands for. And for people like the author of the above article, who doesn't understand why we love watches, I find it blunt to claim the apple watch has killed the Swiss Watch industry. While in fact the only product that will get killed is the apple watch itself by its successor in technology, which will probably be a nano chip (from Apple) that will accept input from every voice, or down the road even from our thoughts, and will project the output as a hologram in any space, our own retina, or even into our minds, and that is when the gazillion pieces of apple watches sold will turn into garbage, while the timepieces we discuss here will still be ticking and we will still be debating if 40 or 42mm etc.. is the right size for our wrists
I am not trying to defend my business and the watch industry in general, that I am often not happy with its decisions and progress, but my original background is IT, and I have spend equal times in both fields, and still wonder why articles like this are published in forbes.
What do you guys think?