With the resell value of Alpina on the lower end of the spectrum of swiss brands which is unfortunate, how is the public perception of the brand over all? Was it clouded but the Citizen ownership, or something else? Not enough brand ambassadors? Could the brand perception/resale value be away from North America? Are there more ADs selling this brand overseas?
Alpina looks like a perfectly functioning brand with better offerings than some of the watch brands out there (Tissot/Edox/Rado/Longines)- just not sure why seems to be having a hard time getting into mainstream?