MÜHLE GLASHÜTTE continues to exhibit at Baselworld 2019
The family-owned watch manufacture Mühle-Glashütte will once again take part in the leading trade fair for the watch industry in 2019 and will present its watches from 21 to 26 March 2019 in the Hall of Fascinations: Hall 1.1, booth A17.
Mühle-Glashütte has decided to continue its presence on the most important trade fair for the watch industry. The fair had made negative headlines with the loss of its largest exhibitor, the Swatch Group. The exhibition management is under great pressure to modify the concept of the fair.
Initial approaches should already be recognizable at Baselworld 2019. Mühle-Glashütte do see an opportunity in the current crisis of this important trade fair. Company owner Thilo Mühle comments: "We assume that Baselworld's focus is now more on individual exhibitors. At Baselworld 2019 it will become clear to what extent the announced change process of the fair is being implemented. Many exhibitors will then decide whether to participate in 2020.“
Just as the industry adjusts to new distribution channels without giving up the existing dealer structures, the fair will have to evolve to be prepared for the future. Thilo Mühle: „The retailers are still our most important distribution partners. Baselworld is a central meeting place for watch manufacturers and retailers. For us, the fair is the perfect opportunity to celebrate our anniversary on an international stage.“
Mühle-Glashütte celebrates two company anniversaries in 2019: the 150th anniversary of the founding of the company by Robert Mühle and, as a manufacturer of high-quality wristwatches, also "25 years of Nautische Instrumente Mühle Glashütte". Not only will the exhibition booth be redesigned for the anniversary year - Thilo Mühle's team will also be presenting their anniversary models to their national and international specialist dealers, wholesalers, journalists, customers and interested visitors.
2018, Thilo Mühle welcoming the WUS-Team
Two new timepieces will be presented in Hall of Fascinations: Hall 1.1, Booth A17. Come and see the Mühle Team.