"What’s In a Name? - War of Words"It is time to stop calling a “spade” a shovel. There are two types of watches – “genuine or fake” – “luxury or Lie™?”
Then why are “counterfeit” watches called “replicas” by the sellers of these “counterfeits”?
1. “an exact copy or model of something.”
1. “truly what something is said to be; authentic.”
Acknowledgement: Webster dictionary.
Now, as close as these counterfeit (fake) watches are getting to the real article in appearance, and they truly are getting mighty close in appearance with the latest breed of “Ultra Super Fakes™” (my terminology), they cannot under any stretch of the imagination be termed “replicas”
Genuine “luxury” brands are the epitome of Haute Horology – that is watchmaking at its highest level.
Some cynics may understand it to refer more specifically to high dollar watchmaking rather than high quality watchmaking, but make no mistake designing, developing and manufacturing a new movement is the highest level of “Haute Horology”. Remembering it took Horologists 107 years just to turn a simple chronograph in a self-winding chronograph timepiece!
It takes literally years for the like of Rolex to develop the likes of its new “Parachrom™” balance spring, or its new “Paraflex™” shock protection, even adding a blue “Cerachrom” bezel to their new model GMT took years of research and testing!
You see Cerachom (Rolex's own version of ceramic) was introduced on the GMT first in 2005. And for years, we were told that making a two-tone ceramic anything was impossible. But this year, Rolex has gone and built a mono-block cerachrom bezel by a patented process that actually has the bezel start off as completely blue, and while still porous, add the black coloring. So, this isn't two pieces of ceramic next to each other, it's a singular piece, and Rolex is the only brand in the world to produce something like this. It's so difficult to do that it's actually patented.
Acknowledgement: Hodinkee: https://www.hodinkee.com/articles/ha...-specs-pricing
There is no way, in their wildest dreams could the counterfeiters develop or to be exact “replicate” these ultra-advanced developments. Nor can they “replicate” the likes of “silicon” balance wheels used by the luxury manufacturer OMEGA in their in-house 8500 range of calibers.
Therefore the word “replica” as used by these counterfeits sales companies is not “Haute Horology” but an incorrect play on words.
Furthermore, if we add the after sales service, warranty periods of 5 years, new intervals between servicing of 10 years – then the gap between “genuine” and “replica” (fake/counterfeit) watches gets wider and wider apart!
Or again here, with the very heavily counterfeited Panerai
Once again the “Luxury or Lie™” course would teach some 3 immediate ways, just from the movement to distinguish between this super fake and the genuine.
No – absolutely incorrect to term these or indeed any “counterfeit” watches as “replicas”.
Actually these “fakes” tend to replicate themselves, inherent mistakes made by one counterfeiter tends to be “replicated” by the next counterfeiter as can be seen here”
Fake watches – or so termed “replicas” are bad news to our industry, making up 7% to 8% of the world trade in watches. Some 40 million fake watches are made every year, compared to 30m genuine Swiss watches!
I am seeing genuine people being “duped” out of large some of money nearly every day – all in the name of “replica”.
Adam R. Harris is the course developer and instructor of “Luxury or Lie™”, a course
offered through the National Association of Watch and Clock Collectors, Columbia, PA. For details about the next course contact [email protected] or register here.
©Adam R. Harris 2016
Parachrom, Paraflex, Cerachrom are trademarks of Rolex S.A.
Genuine Rolex photo, courtesy of Rolex SA