FC boss on why the brand is doing smartwatches

Thread: FC boss on why the brand is doing smartwatches

Results 1 to 3 of 3
  1. #1
    Member BarracksSi's Avatar
    Join Date
    Feb 2013
    Location
    Washington, DC
    Posts
    17,229

    FC boss on why the brand is doing smartwatches

    https://www.hodinkee.com/articles/fr...e-watch-threat

    Concern about the impact of smartwatches on the Swiss quartz-watch market was a factor in Stas's decision to compete in the smartwatch category. Frederique Constant is a leader in Switzerland's "accessible luxury" category of watches (priced roughly from $1,000 to $4,000). It produces quartz men's and ladies' watches for the lower end of the product line.


    But that wasn't the main reason, Stas says. "First of all, we started this in 2015 because I like it. I like the product. I like the innovation part. That's the driver. I like it because you are adding features to a fine quartz watch, which is inherently a little bit boring, a little bit standing still for at least 25 years already. So now we can add really meaningful features, things we can experiment with, things we can use. I like the apps. And I am increasingly intrigued by what kind of insights we can give to people.


    "But at the same time, it is a defensive move. I also see clearly that the smart category is going to eat into the quartz category. So, it's also partly a defensive move. I am very open about that."

    Stas is very glad he took the leap into smartwatch technology. Smartwatches have become an important niche for the group. In less than three years, they account for 14% of FC Group's total annual revenue. For Frederique Constant, the leader brand, they represent 12% of total sales; for Alpina, 20%.


    "That's important," Stas says. Smartwatches enabled the company to grow through the Swiss industry's downturn of 2015-16. "[The industry] had a difficult period," Stas says. "If we didn't have this category, we would have missed between 10% and 15% of turnover. And we would not have grown, I tell you." FC would have been among the horde of Swiss watch firms whose sales slumped during that stretch, he says.
    Much more to ponder in the article itself.

  2. #2
    Member raxford's Avatar
    Join Date
    Feb 2016
    Location
    Boston
    Posts
    558

    Re: FC boss on why the brand is doing smartwatches

    "I like it" is such bad business logic. Last person I worked for who invested in things because he liked them went out of business.

    Either way, best of luck to them.


    _______

    Nobody knows what time it is
    , so there's that.

    Rolex Explorer I 214270
    Rolex Explorer II 16570
    Rolex Submariner 116610LN
    Panerai 00510
    Omega Planet Ocean Good Planet
    Tudor Pelagos Blue
    IWC Le Petit Prince Mark XVIII
    Breitling Chronomat A13352
    Melbourne Flinders
    Seiko SKX173

    The loves I've lost
    Omega Planet Ocean 42mm
    Tudor Black Bay Red ETA

  3. #3
    Member BarracksSi's Avatar
    Join Date
    Feb 2013
    Location
    Washington, DC
    Posts
    17,229

    Re: FC boss on why the brand is doing smartwatches

    I agree with him on this: "I like it because you are adding features to a fine quartz watch, which is inherently a little bit boring, a little bit standing still for at least 25 years already."

    And I think it's good to not demand too much of the watch itself, putting most of the software complexity in the smartphone app instead. A problem about keeping pace with technology in smartwatches (I've mentioned in another thread) is, the silicon simply has to constantly upgrade, or else you can't add features without also losing performance. If you restrict the capabilities of the watch, you won't have to worry about it falling behind after a few OS updates.

    But, come on, there's only so much an extra subdial can do.

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

    Similar Threads

    1. Replies: 30
      Last Post: December 27th, 2016, 02:01
    2. The Invicta Net - Why The Industry loves this brand.
      By Tseg in forum Affordable watches
      Replies: 35
      Last Post: March 7th, 2015, 19:49
    3. Replies: 16
      Last Post: February 6th, 2015, 03:46
    4. Seiko SRP423, solar Chrono -Brand new, worn once, $75. Look inside to see why the price is so low...
      By constant change in forum Watches - Private sellers and Sponsors
      Replies: 0
      Last Post: November 2nd, 2014, 02:15
    5. Why do folk 'heat' the oil on doing a hydro mod?
      By StephenWatch in forum Casio G-Shock
      Replies: 41
      Last Post: February 16th, 2012, 01:06

    Posting Permissions

    • You may not post new threads
    • You may not post replies
    • You may not post attachments
    • You may not edit your posts
    •