Design Thread 2: The Budget
The purpose of this design thread is to discuss the budget (cost) of the Project THOR Limited Edition watch we will be creating.
As you would expect, this is a critical part of the overall design process: Not only will the budget predetermine many of the features that can – or can’t – be included in the watch design, but it will also give participants an idea of what the project watch will cost once the project has been concluded.
It's important that every participant be realistic about what they can afford. There’s little point in promoting and voting for an unlimited budget when you won’t be able to manage more than the modest price point when the time comes. Something else to consider: We will need 111 committed buyers for our final design if our project watch is to be built, which will be an easier requirement to achieve with a less expensive model than one that costs a lot of money.
It’s also important that this thread doesn't get mired by the discussion of individual components that might be included in each category. The following categories are self-explanatory and give a good enough idea of the type of watch that each encompasses. The goal of this design thread is to discuss the limit that participants would be willing to spend on the project watch.
Below are the budget categories, which were prepared for us by Triton and Herr Steinhart. They include descriptions that outline the limitations of each choice, so please read them carefully. All prices shown are in euros (VAT included); shipping, and obviously your local duty and taxes for those outside of the EU, are not included.
Option 1: The Modest Budget (limit €500)
This is the least expensive budget that Steinhart can produce a limited edition for. It would include a basic stainless steel case and a three-hand movement such as the ETA 2824-2, ETA 6497, and the ST.5.
Option 2: The Midrange Budget (€500 to €700)
This budget adds a few options such as the use of a bronze case and the Soprod A10-2 movement.
Option 3: The Comprehensive Budget (€700 to €1000)
Everything included in the Midrange Budget, but adds the option of using a chronograph movement such as the ETA 7750 and DD 20XX in the design. It would also provide the option of using more refined movements such as the ST.1 Premium. Availability being the biggest issue, at this price range there is also the slim chance of being able to incorporate a GMT movement.
Option 4: The Unlimited Budget (€1000 and up)
This budget allows for a completely unconstrained design and could include movements such as the ETA 7753 COSC or rare NOS calibers, but with the caveat that they are next to impossible to obtain. There are other harder-to-source movements that could be considered in this category, but such considerations will be left to the movement discussion of the design process.
A final note on the budget categories:
In a purely magnanimous gesture, Herr Steinhart has decided that ALL budgets will include the full Limited Edition treatment, which includes special packaging, an extra strap, a watch tool, a L.E. certificate, and a polishing cloth.
The floor is now open! Please present your arguments for – and against – the four budget options introduced in this thread. And remember: have fun!
The Usual Design Thread Preamble (please read before posting):
The purpose of Project THOR design threads is to introduce individual elements of the design process and allow registered participants to become active in the design process through their discussion of each element. You are encouraged in these threads to present your ideas, and to discuss and debate the ideas of other participants, because it is from these proposed ideas that we will compile the content for our vote threads. It’s very important to contribute any ideas you might have if you want to see a design that you like created.
The order in which these threads are presented, including the specific design elements they contain, has been carefully determined in conjunction with Triton, Steinhart’s lead designer, to create an efficient design process. With this in mind, we ask that you keep the comments in your posts on topic at all times.
Rather than restrict design threads to a predetermined timetable, they will continue until it has become obvious that the time to vote on everything that was discussed has been reached. Some design threads might only last a week, others might require a lot more time, so not only is it important to keep an eye on this sub-forum at all times, but you should also be prepared to participate early, participate often, and voice your opinion while there’s an opportunity to do so.