This year Tag Heuer presented few new watches in collaboration with celebrities like David Guetta, Cristiano Ronaldo, and Cara DeLevingne. These are all quartz watches aimed towards the Millennials.
The Monaco V4 Phantom was technically the most impressive of the collection.
The new feature of the 2015 version is found on the case, which is made from CMC (Carbon Matrix Composite) and the 7 bridges of its movement, also in CMC. A specific technique was used to create them in "directed carbon", which means that the carbon fibres are placed in a certain direction in the mould, then micro-blasted, giving them a regular and particularly elegant "matt black vertical brushed" appearance. The entire dial is composed of shades of dark grey and black.
Made from CMC (Carbon Matrix Composite)
Dimensions 41 mm X 41 mm
Crown in micro-blasted steel with Titanium Carbide Coating
Hours, minutes, small second at 4 o'clock
Dimensions 31.5 X 35 X 9.15 mm
Frequency 4 Hz (28,800 vibrations/h)
Power reserve 42 hours
7 bridges made from CMC (Carbon Matrix Composite)
Micro-blasted main plate with Titanium Carbide Coating
Micro-blasted indices with Titanium Carbide Coating
Micro-blasted screws with Titanium Carbide Coating
Black micro-belts in viscoplastic polyamide
Circular satin-finished wheels with Titanium Carbide Coating
Matt black alligator
Deployant buckle and safety push-buttons with Titanium Carbide Coating
Tag Heuer also presented the McLaren limited edition to mark the 30th of the partnership between Tag Heuer and McLaren.
The quartz chronograph movement is accurate to a tenth of a second, displayed on the small counter at 6 o'clock, with the chronograph minute counter at 9 o'clock and the current seconds counter at 3 o'clock; These three small snailed counters contrast with the opaline black dial, giving an impression of speed as they reflect back the light. The case back pays tribute to the TAG Heuer – McLaren partnership in incredible style: it features a profile view engraving of an MP4 from 1985.
Finally, there is new developed chronograph (caliber Heuer 01) for mid-priced (under 5k) which is based on the Seiko ebauche.
The classic collection, discussed in the pre-Basel release, actually was impressive - given the smaller case size and price point.
There is also a "big buzz" about the announcement of smart watch in collaboration with Intel and Google, which we will be revealed later in the year.