Baselworld isn’t just about the latest breathtaking mechanical Swiss novelties, there is truly something for everyone at every possible price point. Designer brand GUESS® Watches has launched their new wearable tech timepiece, GUESS CONNECT. GUESS has partnered with Martian Watches, a California based award-winning developer of fashionable smartwatches, to deliver a multi-function, fashion chic smartwatch line, designed for men and women.
The watches are fashioned after its global best-selling style known as RIGOR. The watches are powered by Martian technology that is updateable and replaceable to keep GUESS CONNECT watches fresh and relevant for years to come.
The GUESS CONNECT smartwatches will incorporate Martian’s Dual Mode functionality, offering both voice command functions via Classic Bluetooth while at the same time using Bluetooth LE to provide hands-free and eyes-free notifications to the wrist from thousands of popular apps and programs. The watches will house a fully-contained Martian module that sports a microphone and clear audio speaker.
The GUESS CONNECT allows users to connect to their smartphone’s resident voice command app, so wearers can give voice commands, talk and listen, and respond to texts and emails directly from the watch. In addition, using the free iOS & Android App, users can customize which notifications are received on the watch, create unique vibration patterns to distinguish between alert types, and recall the most recent notifications with just a tap of the watch glass.
While fashion still drives most watch purchases, GUESS aims to provide smart, high-tech value on the wrist. The marriage of this fashion powerhouse with a leading smart phone brand could see the GUESS smartwatch being distributed through both the worldwide fashion watch channel and the consumer electronic channel.
GUESS CONNECT watch will be presented at the GUESS booth, Hall 1.2, Booth A 41 during Baselworld.