LIV Watch is a young start up, crowd funded watch company and I have just received their latest crowd funded Genesis P-51 in the mail this week. I have been wearing it for the last three days and I thought that I would like to share my joy with the wider Watch U Seek community. However, I do not know if it qualifies as an Affordable Watch costing USD$990 at the pre-order price but here goes.
Lug to Lug: 57mm
Lug Width: 23mm
Water Resistance: Yes, 100m
Crown: Screw down
Crystal: Sapphire front and back
Bezel: Rotating Ceramic with BG-W9 lume
I have heard a lot about LIV through the incessant on-line marketing and YouTube reviews and about how LIV Watches was one of the most successful crowd funded watch start ups. Numerous positive reviews about the watch quality and customer service made me sit up and take notice of this watch brand. I decided to take a look at their website when the latest Kickstarter campaign kicked off early last year.
I was immediately drawn to their pilot's chronograph watch which featured a Sellita SW-500 movement. More about the movement later. There were four colours to choose from and I found the blue a very attractive proposition.
The rest of the range is included here for completeness.
I promptly signed up and soon, me and USD$990 parted ways. At the same time, I elected to buy an extra NATO strap as the 23mm lug width was an odd size. Now, the long anxious wait begins.
LIV Watches kept its customers (or supporters) up to date with monthly production updates and I was initially disappointed when the promised fulfilment date was pushed back from November 2018 to January 2019, March 2019, May 2019. The reason of the delay was case production and sourcing of the movement. Halfway through the project, LIV wrote to its customers and informed us that the Sellita SW-500 was going to be substituted with an ETA 7750 movement. I was ecstatic - over the moon! What? An ETA 7750 for USD$990? A good deal right? Well, no one's complaining.
Delivery was done through FedEx and arrived within a week of the initial email informing me of the shipment. That day, I waited for the FedEx van to turn up with my watch and like a little boy in a candy store rushed to open my new present.
My choice of dial was the blue and I must say that the colour was of a slightly deeper tone than what was in the marketing brochures but the tonality is simply perfect and appears different under different lighting conditions. The orange accented seconds hands, minute track from 0 to 15 and that anodized start pusher completed the visual look of the watch. Layout of the sub-registers was typical of an ETA 7750 movement with day and date. The date skipped over to the next day about 2 minutes to midnight almost instantaneously.
The printing on the dial was sharp and clear. An examination under a 10x loupe did not show up any obvious smudges or defects. A profile of a WWII era North American P-51 Mustang was located in the bottom left corner of the dial in between 7 and 8 o'clock position.
Lume was adequate for the watch but was not exceptionally bright. It lost its luminosity after only about 30 minutes but perhaps I have not recharged it enough in the UV light.
The watch case is made of Titanium and is rated to 100m water resistance. It has a screw down crown for the watch winding, time and day/date changes. The pushers are tight and I suspect that rubber seals might have been located in the tube but I had not verified if that was indeed the case.
As mentioned earlier, the original specification was a Sellita SW-500 movement that was substituted with an ETA 7750 prior to fulfilment of the orders. As with all 7750 movements, this one features hours, minutes, central chronograph seconds hand, small seconds at the 9 o'clock position, 30 minutes counter at 12 o'clock position, 12 hours counter at 6 o'clock position, day and date displays.
The self winding rotor is noisy which is typical of many 7750 calibre and this is no different. The rotor is nicely finished with the LIV Watch logo and a sapphire case back allows one to admire the heart of the watch beating away.
The watch comes as standard with a soft and supple leather strap with a quick release spring bar. This negates the use of spring bar tools for the changing of straps. The strap width starts at 23mm at the lugs and is stepped tapered down to 20mm at the buckle, finally tapering down to 13mm at the end of the strap.
On the wrist, the watch sits a little high at 15.9mm but it looks proportional due to the 46mm diameter case. They managed to keep the lug to lug at within a more manageable 57mm so it does not stick out of the sides of the wrist (mine is 7.7").
Overall, I am happy with this buy and will be keeping this for a while. Mandatory wrist shot below.