Right, so I was checking in with FB groups and someone posted in one of the Microbrand groups about 3 new releases from Timefactors. I was initially pretty psyched because there will apparently be a new 36mm Speedbird, and 40mm Seiko 6105 "Willard" homage.
So I check out the FB page, and WTF?!?
And then head over to TimeZone to see a relevant thread: https://forum.tz-uk.com/showthread.p...ototypes-today
Which led again to a serious WTF?!? moment on my end.
Why WTF?!?, you might ask?
Apparently New Time Horology is a potential brand he mentioned in a forum thread in 2009. But dropped plans to market watches under that brand to acquire the Smiths brand name. With these three new releases, Eddie Platts is reviving it and has apparently trademarked the name and logo in the UK (filing date of July 2019).
This, in my opinion, is a perfect example of what constitutes A Dick Move, the hallmark of a first class doosh. Because this:
There is already the Speedbird brand. There is already the Dreadnought brand. A previous, larger rendition of the Willard was offered under the Smiths brand. An umbrella company already exists for all these brands, TimeFactors. A bit later in the TimeZone thread, Eddie says he will not be printing his logo on the dial of the watch, but it will apparently still be etched into the case back and he is moving ahead with marketing of the New Times Horology brand.
I've been interested in Smiths and TimeFactors watches for a while. If the Speedbird GMT had been still available when I ran across them, I'd probably already own one. If their Explorer homages had a date, I'd already be there, same thing for their hand-wind models. And as much as I like the upcoming 36mm Speedbird and the smaller Willard homage... nah. Pass. Won't support the efforts of some dickhead looking to create problems within the microbrand community. Not going to countenance trademark infringement or contribute in any way to supporting such efforts.