I think Panerai needs a refresh. My AD, stopped carrying them because of poor sales. It's a pretty decent sized AD. Seems like I see less and less of them around here. They're competing with a price point above what they offer.
I absolutely love the 47mm 1950 models. A 372 is my grail, but I can't pull the trigger on one because of the poor bang for buck. Steel, no date, hand canker, leather strap, and a pretty plain movement for almost $10k. C'mon man. Your fit and finishing is no better than a Tudor, but you're asking 3 times the cost.
I think some sandwich Rads priced around Tudor and some luminor 1950 models in the 4-6k range would help to jumpstart the brand again.
Yeah the carbotech models and crazy limited editions are cool, but is that enough to sustain a brand on? Maybe I'm off base here and they're doing fine, but I think they're targeting the wrong crowd. Rolex, Tudor, and Omega seem to be killing it, I'd hate to see one of my favorite brands fall behind.
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