While watching the Kentucky Derby this weekend the most astonishing thing may not be that the winner was DQ'd. During the national telecast Longines showed multiple commercials featuring the VHP. Even more amazing they emphasized the 5 spy accuracy. I may be wrong but this may be the highest profile and most expensive HAQ commercial buy.
I will be looking to see if they run the same ads during the Preakness and Belmont Stakes or if they will feature a different watch.