BaselWorld 2018 Press Release: ANONIMO becomes Official Timekeeper of WRC
Like Tree1Likes
  • 1 Post By CMSgt Bo

Thread: BaselWorld 2018 Press Release: ANONIMO becomes Official Timekeeper of WRC

Results 1 to 1 of 1
  1. #1
    Administrator CMSgt Bo's Avatar
    Join Date
    Feb 2006
    The Blue Ridge Mountains of NC

    BaselWorld 2018 Press Release: ANONIMO becomes Official Timekeeper of WRC

    ANONIMO becomes Official Timekeeper of WRC

    Name:  Screen Shot 2018-01-26 at 9.41.54 AM.jpg
Views: 230
Size:  60.5 KB

    Press Release: Monte Carlo, Monaco. 25 January 2018

    • Swiss-based ANONIMO announced as new partner for WRC
    • Watchmaker ANONIMO adds WRC to motorsport portfolio

    WRC Promoter has completed a multi-year agreement with Swiss watch brand ANONIMO to join the FIA World Rally Championship in 2018 as its new official timekeeper.

    The partnership is launched at this week’s season-opening Rallye Monte- Carlo, the first of 13 rounds which starts on Thursday evening outside Monaco’s famous Casino.

    ANONIMO’S partnership with WRC adds to a strong and successful motorsport portfolio on two and four wheels in Moto3 and TCR. In 2017 Spanish motorcycle racer Joan Mir won the Moto3 world title in collaboration with ANONIMO.
    The company was founded in Florence, Italy, 20 years ago but is now based close to the shores of Lake Geneva in Switzerland.

    Bringing together the best of Italian elegance and Swiss watchmaking excellence, ANONIMO is led by a strong, passionate team with a shared philosophy: provide elegant, functional and uncompromising timepieces.

    CEO Julien Haenny said there was a strong link between watches and motorsport as both are based on mechanical engineering and share similar values such as emotion, passion, teamwork and, of course, precision.

    “ANONIMO wants to grow its brand and reach out to new audiences and a partnership with WRC is a natural step in this direction,” said Haenny.

    “As a brand which focuses on the same target group of passionate connoisseurs as WRC, ANONIMO wants to create more awareness of its brand and watches among people who are not Swiss watch aficionados. It is also a natural means of communication by reaching a large number of people through the excitement and spectacular nature of WRC.”

    ANONIMO will present a bespoke WRC watch to celebrate its entrance into rallying’s most important and prestigious championship.

    Name:  Screen Shot 2018-01-26 at 9.50.47 AM.jpg
Views: 242
Size:  138.3 KB

    WRC Promoter managing director Oliver Ciesla said the partnership with ANONIMO watches highlighted the WRC’s sporting heart.

    “The excitement in rallying comes from the battles fought against the clock and accurate timekeeping defines what WRC is all about,” he said. “We welcome ANONIMO to the championship and I’m delighted such a prestigious brand, with such popular collections as Militare and Nautilo, has chosen to add the WRC to its portfolio.”

    Technical Information: MILITARE WRC
    ✓ 43.4 mm, cushion shape
    ✓ PVD
    ✓ Grey brushed dial with WRC logo
    ✓ water resistant to 120 metres (12 ATM) ✓ anti-reflective sapphire chrystal
    ✓ Tachymetre Movement
    ✓ Sellita SW300 with a Dubois Dépraz 2035M module developped exclusively for ANONIMO
    ✓ Automatic winding
    ✓ Power reserve: 42 heures
    ✓ 30 minute counter at 9 o’clock, little seconds at 3 o’clock
    ✓ Central chronograph seconds hand stylised with the A of ANONIMO
    ✓ Visible back
    ✓ Swiss Made

    Bracelet: cloth with cordura effect; flame retardant fabric used for pilot clothing with integrated piece of leather

    Price: 5,250 CHF

    About ANONIMO
    Founded in 1997 in Florence by passionate watchmakers convinced that the product must be more important than the name, the brand developed time pieces for professional divers before moving to Switzerland in 2013.

    ANONIMO now combines Swiss precision with an Italian sport-chic lifestyle. Pioneers in the use of bronze, ANONIMO makes watches expressing a strong character. The Militare and Nautilo lines are characterised by a typical construction using a ‘cushion’ casing and dials bearing a minimalist design with the reminder of the ‘A’ of ANONIMO shown in the reading of the sight triangle joining 12, 04 and 08.

    Celebrating 20 years last year, the ANONIMO brand shows independence and knows exactly who it is. Based the other side of the Matterhorn since 2013, its manufacturing now meets the criteria of ‘Swiss Made’.

    Chemin des Chalets 9
    1279 Chavannes de Bogis

    Visit us at BaselWorld Hall 2.0 Booth B19
    Last edited by CMSgt Bo; January 26th, 2018 at 16:08.
    Spring-Diver likes this.

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

    Similar Threads

    1. Jardur Watch Company becomes official timekeeper of
      By Michael Weare in forum Pilots' & Military watches
      Replies: 1
      Last Post: May 23rd, 2014, 06:30
    2. The Baselworld 2012 Press Release Thread. -- Booth Photos delayed a few days
      By robattopper in forum Ball Forum - Officially Sponsored by Topper Fine Jewelers
      Replies: 28
      Last Post: April 21st, 2012, 09:59
    3. Azimuth Baselworld 09 press release for Mr. Roboto
      By AzimuthWatchCo in forum Public Forum
      Replies: 8
      Last Post: March 4th, 2009, 04:16
    4. Azimuth Baselworld 09 press release for SP-1 Roulette
      By AzimuthWatchCo in forum Public Forum
      Replies: 2
      Last Post: February 28th, 2009, 14:21
    5. Azimuth Baselworld 09 press release for Sp-1 Spaceship PVD
      By AzimuthWatchCo in forum Public Forum
      Replies: 1
      Last Post: February 28th, 2009, 05:31

    Posting Permissions

    • You may not post new threads
    • You may not post replies
    • You may not post attachments
    • You may not edit your posts