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COUNTDOWN
TO THE INDUSTRY'S FLAGSHIP EVENT:
BASELWORLD
REPOSITIONS ITS CONCEPT


In less than ve months, Baselworld, the world‘s leading show for watches and jewellery, will once again unite the most important brands, buyers and media representa ves for the industry’s major annual event. The watchmaking agship brands are present at Baselworld 2018 as are the industry leaders in jewellery and gemstones - many of them represented exclusively and with numerous innova ons. The Swiss watch brands exhibi ng at Baselworld account for the vast majority of Swiss watch exports, both in value and volume.


QUALITY AND DIVERSITY
Baselworld remains faithful to its strategy of quality and diversity. However, the watch and jewellery market is undergoing a period of profound change, rst and foremost through the increasing consolida on of the market in terms of produc on and marke ng, but also through the challenges and opportuni es of digital technology. Responding to this development, Baselworld 2018 presents itself in a denser and more concentrated form in several respects. The dura on of the show will be shortened by two days and will run for six days. The number of exhibi ng companies will be between 600 and 700.

Baselworld has decided to maintain its outstanding quality for the next edi on. The show does not rely on quan ty, but will remain the leading event for premier global brands. And this in all segments.


ADAPTATION TO INDUSTRY NEEDS
The Baselworld 2018 concept was developed in close coopera on with the most important exhibitors. Karl-Friedrich Scheufele, Co-President of Chopard, emphasises that, “Baselworld 2018 will be more coherent and more concentrated. I look forward to par cipa ng in 2018, and I think Baselworld‘s management has made the right decision to ini ate change.” Eric Bertrand, President of the Baselworld Exhibitors‘ Commi ee, adds: “I believe that these are the rst steps in a very forward-looking direc on,” and François Thiébaud, President of the Swiss Exhibitors‘ Commi ee notes that, “All these measures are posi ve for Swiss exhibitors. We now focus on the essence of what cons tutes our industry.”


FUTURE-ORIENTED CONCEPT
Baselworld 2018 will be the rst step in a new, forward-looking concept. In order to con nue to meet the industry‘s needs, all e orts to develop the tradi onal trade show into an expanded marke ng and communica on pla orm will be pursued. From 2018, new forms of real- me digital communica on will be o ered. At the same me, conceptual approaches for future edi ons are already being developed.




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