That is a fair point. If we go the Technical route, then Cyrillic script will be prominent on the dial, and our on-line community happens to have a name that doesn't really transliterate.
Interesting that you compare Watchuseek to Facebook; kind of like an impersonal service provided to you in which you have a very limited stake. I'd never really thought of it that way, but I can understand where you're coming from. The nature of 'community' is a fascinating topic to ponder, especially in the context of a collaborative design project.
For what it is worth, I recall that the Affordables forum came up with a 'f72' logo for one of their projects.